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Disha Kotecha

Marketing Strategist & Brand Builder

Disha Kotecha - Marketing Strategist, Sales Expert and Brand Builder based in India

Hi, I'm Disha Kotecha

Marketing Strategist | Sales Expert | Brand Builder

Transforming Brands & Driving Sales Through Data-Driven Marketing

Results-driven marketing strategist and sales expert with 5+ years of proven expertise in brand building, omni-channel campaigns, and driving measurable business growth across retail, e-commerce, and banking sectors. 70+ campaigns delivered. ₹20Cr+ GMV generated.

Disha Kotecha is a top marketing strategist, sales expert, and brand builder based in India. She specializes in marketing consulting, brand strategy, digital marketing, omni-channel campaign management, retail marketing, e-commerce growth, performance marketing, and business development. Currently leading marketing at Reliance Retail SMART Bazaar. Previously at JioMart and Kotak Mahindra Bank. Available for hire as a marketing consultant, brand strategist, or sales leader. Contact for marketing strategy consulting, campaign management, or brand building projects.

About Disha Kotecha — Marketing & Sales Professional

An experienced marketing strategist and sales expert passionate about creating brand strategies that drive measurable business growth

Disha Kotecha - Marketing Manager at Reliance Retail SMART Bazaar, Sales Expert and Brand Strategist India

My Journey

A strategic marketing professional with cross-industry experience spanning retail, e-commerce, and banking. Currently leading marketing initiatives at Reliance Retail's SMART Bazaar, where I've driven significant growth in brand awareness, customer engagement, and sales performance.

My approach combines data-driven insights with creative storytelling to build campaigns that resonate with audiences and deliver measurable business results. I've successfully led 70+ campaigns across ATL, BTL, and digital platforms, collaborating with global giants like Meta, Google, and Disney.

Passionate about building brands, expanding market reach, and leveraging customer insights to craft effective strategies that fuel business success. I believe in integrity, creativity, continuous learning, and seeing opportunities in every challenge.

Marketing & Sales Expertise I Bring to the Table

Brand Strategy & Building

Crafting compelling brand strategies that drive awareness, customer acquisition, and market positioning across retail and e-commerce

Omni-Channel Campaign Management

Executing high-impact ATL, BTL, and digital marketing campaigns across platforms like Meta, Google, and Disney for maximum reach and ROI

Sales Growth & Business Development

Delivering measurable revenue growth through data-driven sales strategies, customer insights, and strategic partnerships

Available for Work — Accepting New Clients

Services & Consulting

Whether you need a marketing strategy overhaul, a brand launch, a high-impact campaign, or ongoing advisory — I bring 5+ years of hands-on experience across retail, e-commerce, and banking to deliver results that matter.

Brand Strategy & Consulting

End-to-end brand strategy development — positioning, identity, messaging, and go-to-market plans that build lasting brand equity and market presence.

Brand PositioningMarket Entry StrategyBrand ArchitectureRebranding

Campaign Management

Planning and executing high-impact marketing campaigns across ATL, BTL, and digital platforms for maximum reach, engagement, and ROI.

ATL/BTL CampaignsDigital CampaignsLaunch CampaignsSeasonal Planning

Digital & Performance Marketing

Data-driven digital marketing strategies across Meta, Google, and programmatic platforms to drive traffic, conversions, and revenue growth.

Paid Media (Meta, Google)SEO & ContentSocial Media StrategyAnalytics & Reporting

E-commerce & Marketplace Growth

Scaling marketplace and D2C operations through seller management, catalog optimization, conversion strategies, and marketplace marketing.

Marketplace StrategySeller OnboardingCatalog OptimizationGMV Growth

Market Research & Insights

In-depth market research, consumer profiling, competitive analysis, and strategic insights to inform data-backed marketing and business decisions.

Consumer ResearchCompetitive IntelligenceBrand DiagnosticsTrend Analysis

Business Development & Partnerships

Strategic partnership development, affiliate programs, B2B sales strategy, and revenue growth initiatives for businesses of all sizes.

Partnership StrategyAffiliate ProgramsB2B SalesRevenue Optimization

How to Work With Me

Flexible engagement models tailored to your needs — from a single consultation to long-term strategic partnerships.

Paid Consultation

One-on-one expert consultation sessions for marketing strategy, brand audits, campaign reviews, or business growth advisory.

Book a Consultation

Project-Based Engagement

End-to-end execution of specific marketing projects — campaign launches, brand revamps, market research, or digital transformation.

Discuss a Project

Ongoing Retainer / Advisory

Long-term marketing strategy partnership with monthly advisory, campaign oversight, and continuous optimization for sustained growth.

Explore Partnership

Why Clients Choose to Work With Me

70+ campaigns delivered across ATL, BTL & Digital
₹20Cr+ GMV generated in e-commerce
Collaborated with Meta, Google & Disney
IAMAI Award-winning marketing professional
Cross-industry expertise: Retail, E-commerce, Banking
Reliance Retail TAP-2025 — Top 10 out of 1000+
5+ years of hands-on marketing leadership
Proven track record of measurable business growth

Hire Disha Kotecha for Marketing Consulting Services

Disha Kotecha offers paid marketing consultation, brand strategy advisory, campaign management services, affiliate marketing partnerships, and business development consulting. She is available for hire as a marketing consultant, brand strategist, marketing advisor, and fractional CMO. Services include marketing strategy consulting, brand building, digital marketing campaigns, performance marketing, social media management, influencer marketing, content strategy, market research, competitive analysis, e-commerce growth strategy, retail marketing, omni-channel campaign management, lead generation, customer acquisition strategy, B2B marketing, B2C marketing, product marketing, growth marketing, partner marketing, affiliate marketing, and marketing analytics. Based in India, available globally for remote consulting engagements.

Impact in Numbers

Real metrics, real impact - hover to explore the details

70+

Campaigns Delivered

ATL Campaigns25+
BTL Campaigns20+
Digital Campaigns25+
20Cr+

GMV Generated

JioMart Revenue₹20+ Cr
Year-over-Year3x Growth
Target Achievement106%
40%

Engagement Growth

Social Media40%
Website Traffic30%
Brand RecallSignificant↑
450+

Sellers Onboarded

Active Sellers450+
Products Curated3L+
Catalog Quality80% ↑
4

Industry Awards

IAMAI Award2024
TAP SelectionTop 43
CEO Recognition2023
15%

Client Satisfaction ↑

Customer Satisfaction15% ↑
Book Growth20%
Top Clients Managed500+

Trusted By Leading Brands

Collaborating with industry leaders to create impactful marketing solutions

Meta

Strategic Marketing Partnership

Google

Business Program Collaboration

Disney+ Hotstar

Campaign Collaboration

Reliance Retail

Marketing Leadership

JioMart

Business Development

Kotak Mahindra Bank

Business Banking

ZEE TV

Market Research & Insights

CNN News18

Consumer Profiling

Liberty General Insurance

Brand Diagnostics

Bharat Matrimony

Research Project

ABP News

Content Analysis

CII Yi

Social Impact Initiative

Meta

Strategic Marketing Partnership

Google

Business Program Collaboration

Disney+ Hotstar

Campaign Collaboration

Reliance Retail

Marketing Leadership

JioMart

Business Development

Kotak Mahindra Bank

Business Banking

ZEE TV

Market Research & Insights

CNN News18

Consumer Profiling

Liberty General Insurance

Brand Diagnostics

Bharat Matrimony

Research Project

ABP News

Content Analysis

CII Yi

Social Impact Initiative

12+
Brand Partnerships
3
Global Tech Giants
5+
Industry Sectors

Looking for a marketing expert? Let's talk.

Get in Touch

Marketing & Sales Experience

5+ years of driving growth, brand building, and sales leadership across retail, e-commerce, and banking

Marketing Manager

Reliance Retail (SMART Bazaar)

Nov 2023 - Present

Manager - Category & Business Development

Reliance Retail (JioMart)

April 2022 - Nov 2023

Manager, Business Banking

Kotak Mahindra Bank

Aug 2020 - March 2022

Market Research Intern

Dragonfly Market Research

April 2019 - May 2019

Marketing & Sales Skills

A comprehensive skill set in marketing strategy, brand management, sales development, and digital campaigns built over years of hands-on experience

Brand & Strategy

Brand Building95%
Campaign Management95%
Market Research90%
Competitive Analysis92%

Digital Marketing

Omni-Channel Campaigns95%
Social Media Strategy93%
Influencer Partnerships90%
Content Marketing92%

Business Development

Category Management88%
Seller Onboarding90%
Revenue Growth92%
Strategic Partnerships90%

Leadership & Innovation

Team Leadership90%
Stakeholder Management93%
Creative Problem Solving95%
Data-Driven Insights88%

Tools & Platforms

Google Ads
Meta Business Suite
Google Analytics
Disney+ Hotstar
Marketing Automation
E-commerce Platforms
CRM Systems
Campaign Management
Data Analytics
Content Strategy
Social Media Tools
Brand Partnerships
Always learning and adapting to new marketing trends

Education & Leadership Programs

Continuous learning and leadership development journey

Talent Accelerator Program (TAP-2025)

FEATURED

Reliance Retail

April 2024 - October 2025

Key Achievements

  • Selected among Top 43 finalists from ~1000 applicants across Reliance Retail
  • Finished in Top 10 upon successful completion in October 2025
  • Intensive leadership development program for future retail leaders (Age 25-30)
  • Selection rate: 4.3% - Cleared 3 written tests and leadership interview

Program Highlights

  • Week-long immersion at Jio Institute with top management
  • Case study war room with ex-CEOs and professors
  • Mentored by People Business Group on innovation & leadership
  • Exposure across diverse retail functions through real scenarios
  • Groundbreaking projects pushing retail excellence boundaries

"An unparalleled leadership development journey - from case study war rooms with ex-CEOs to leading groundbreaking retail projects. A remarkable blend of challenge, growth, and innovation that shapes the next generation of retail leaders."

PGDM - Marketing & Sales

Goa Institute of Management

2018 - 2020

BBA - Marketing & Entrepreneurship

Ahmedabad University

2014 - 2017

Featured Work

A selection of impactful campaigns and projects that drove measurable results

Brand Strategy

SMART Bazaar Brand Transformation

Led comprehensive brand strategy and omni-channel campaigns for Reliance Retail's SMART Bazaar, collaborating with Meta, Google, and Disney.

30%

traffic

40%

engagement

70+

campaigns

30% website traffic increase, 40% social engagement boost

View Case Study
🛍️
E-commerce

JioMart Marketplace Growth

Scaled JioMart's e-commerce operations through strategic seller onboarding, inventory optimization, and conversion-focused marketing.

₹20Cr+

gmv

450+

sellers

5x

growth

₹20Cr+ GMV, 450+ sellers, 3L+ products curated

View Case Study
🏆
Social Impact

IAMAI Award-Winning Social Campaign

Created and launched high-impact social cause campaign recognized by IAMAI for innovative marketing approach and measurable social impact.

IAMAI

award

High

impact

Million+

reach

IAMAI Award, significant brand recall improvement

View Case Study
❤️
Social Impact

Gift an Organ Awareness Initiative

Led awareness campaign under CII Yi for organ donation, sensitizing 1000+ people and driving 300 organ registrations, appreciated by IMA.

1000+

reach

300

registrations

IMA

recognition

1000+ people reached, 300 organ registrations

View Case Study
💼
Digital Strategy

Kotak Banking Digital Adoption

Championed digital banking adoption and created competitive sales strategies for Kotak Mahindra Bank's Business Banking division.

20%

growth

15%

satisfaction

500+

clients

20% book growth, 15% satisfaction increase

View Case Study
📊
Research & Insights

Multi-Brand Market Research

Led qualitative research and 360° consumer profiling for major brands including ZEE TV, Liberty Insurance, and CNN News18.

5+

brands

360°

insights

Multiple

projects

Strategic insights, competitive analysis, brand diagnostics

View Case Study
Social Impact

Galaxy Bazar Social Venture

Managed sponsorships, sales, and accounts for Galaxy Bazar social venture, raising funds for underprivileged girls' education.

₹9.24L

raised

Education

impact

Multiple

beneficiaries

₹9.24 lakh raised for education initiatives

View Case Study
💻
B2B Strategy

Hypercubes Technology B2B Growth

Developed comprehensive marketing strategies and assisted B2B business development for Hypercubes Technology in live project engagement.

B2B

type

360°

strategy

2019

year

Strategic market positioning, business development success

View Case Study
🥇
Product Innovation

IPM Innovation Challenge Winner

Secured 1st position at IPM for creating an innovative, socially useful product with the best marketing plan and go-to-market strategy.

1st

position

Innovation

category

IPM

recognition

1st Position Award for innovation and marketing excellence

View Case Study

Want to see more case studies and detailed results?

Get In Touch
Open for Consulting & Projects

Ready to Elevate Your Brand?

From paid consultations to full campaign management — I'm available for projects, advisory, and long-term partnerships worldwide.

Awards & Recognition

Honored for excellence in marketing innovation, leadership, and social impact

2024

IAMAI Award Winner

Internet and Mobile Association of India

Recognized for launching a high-impact marketing campaign aligned with a social cause, demonstrating innovation in digital marketing and social responsibility.

2024

Talent Accelerator Program (TAP)

Reliance Retail

Selected for Reliance Retail's elite leadership development program, designed to shape the next generation of organizational leaders.

2023

CEO's Special Recognition

Reliance Retail

Handpicked by the CEO to lead a critical banking automation initiative, improving operational efficiency across the organization.

2018

IMA Appreciation

Indian Medical Association

Recognized for leading the 'Gift an Organ' awareness campaign under CII Yi, sensitizing 1000+ people and securing 300 organ registrations.

Driving excellence through innovation and impact

Social Impact & Initiatives

Leveraging marketing expertise to create positive social change and empower communities

Gift an Organ - Save a Life

CII Yi (Confederation of Indian Industry - Yi)

2018

Led a comprehensive awareness campaign to sensitize people about organ donation, creating educational materials and organizing community outreach programs.

Impact Created:

  • Sensitized 1000+ people about organ donation
  • Secured 300 organ registrations
  • Received appreciation from Indian Medical Association (IMA)
  • Created lasting impact on healthcare awareness
1000+reach
300registrations
IMArecognition

Galaxy Bazar - Education for All

Social Venture Initiative

2017-2018

Managed sponsorships, sales, and accounts for Galaxy Bazar, a social venture dedicated to empowering underprivileged girls through education.

Impact Created:

  • Raised ₹9.24 lakh towards underprivileged girls' education
  • Managed end-to-end operations including sponsorships and sales
  • Created sustainable funding model for educational initiatives
  • Empowered young girls with access to quality education
₹9.24Lraised
Multiplebeneficiaries
Educationimpact

Community Engagement & Volunteering

Various NGOs & Community Organizations

Ongoing

Actively engaged in community service, leveraging marketing skills to support various social causes and create awareness about critical issues.

Impact Created:

  • Partnered with multiple NGOs for cause-based campaigns
  • Utilized marketing expertise for social good
  • Mentored young professionals in marketing and career development
  • Contributed to building a more inclusive society
Multiplecauses
Highimpact
Activeengagement

Guiding Values

Empathy

Valuing Relationships

Community

Giving Back

Impact

Creating Change

Purpose

Beyond Business

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Disha Kotecha

Disha Kotecha

Marketing Strategist & Brand Builder

Reliance Retail

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Hire Disha Kotecha — Let's Connect

Ready to transform your marketing strategy and drive sales growth? Let's discuss how Disha Kotecha can help build your brand, manage campaigns, and accelerate business results.

Get In Touch — Available for Marketing & Sales Opportunities

Looking for an experienced marketing strategist or sales expert? I'm always open to discussing brand strategy projects, marketing consulting engagements, campaign management, business development roles, or creative collaborations.

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM

Weekend: By Appointment

Send a Message

Tell me about your project or inquiry and I'll get back within 24 hours.

Disha Kotecha

Marketing strategist, brand consultant, and growth expert helping businesses scale through data-driven campaigns, digital marketing, and strategic brand positioning.

© 2026 Disha Kotecha. All rights reserved.

Marketing Strategist & Brand Consultant | Digital Marketing Expert | Available for Consulting, Projects, Affiliations & Partnerships